What is website analysis?

It is important to make sure that your website hasn't got any problems; this is for the sake of both the search engines and the users. If there are problems with your website this will prevent searchers and search engines from visiting you.

What do we check?

There are a lot of different aspects of your website that we check. These are listed below. Website Analysis Fast Website? Firstly we run a web speed test to ensure that your website loads within 2 seconds. It is important that your website loads quickly. If it doesn't searchers will lose interest and search engines will time-out.

Cached? We check which search engines have cached your website.

Oh, wait a minute, what does cached mean?

Search engines use code - this code enables search engines to visit your website, download the relevant information then store it on their data centres - then we access the information from the data centres. When this happens your page has been cached. Search engines don't visit the whole website at once; they visit and cache a few pages at a time. This is why it is important to check which pages have been cached. This will also allow us to see if you are even on the search engines. Another term you may hear for this is spidered. Hosted correctly? If you want visitors in the UK to visit your website it is important that you host your website in the UK. Makes sense doesn't it? De-clutter code There is a lot of code on websites that has a purpose but doesn't need to need to be on the page. This check is to ensure that code such as JavaScript and CSS are not included on the page when they don't need to be there. It is not good for a spider to have to trawl through irrelevant code to get the the useful information on the page. User friendly? It is important for your website to be user friendly. There are certain aspects of websites that people have become used to and it is important to include these aspects to ensure that searchers don't leave your website in frustration. Robots? Sounds futuristic but this is simply a file stored on your website that prevents search engines from accessing parts of your website that you don't want them to, such as login pages. We need to ensure that important pages aren't included in the robots.txt file so that they are included in search engines. Server Issues? This is to check the pages on your website to ensure that there aren't any server issues. For example you may have come across a 404 error in the past when browsing the web. This is a bad error for search engines and we need to ensure that this never happens. Broken Links? We check through your website to ensure that there aren't any broken links. It is very annoying for both search engines and visitors to click on a link and hit an error page. Extraneous URL's As part of SEO the page names should be relevant to the page. You wouldn't send a colleague a document about company accounts called office?id=100&time=19-44.doc . For clarity, you would call it something like company-account.doc. This should be the same for website pages/URL's. So we check that this is the case. W3C Compliant? It is not essential for SEO but we also check to see if your website is W3C compliant. This is a test to make sure that all of the code on your website is written to the W3C standard. The reason we check this is because the W3C compliant code is nice clean code and therefore easier for search engine spiders (the code sent out to cache the website) to analyse. Other checks? There are always other checks to make but these are done on a website by website basis. Above are the main checks however.

The next step is the On-site Optimisation. Our Services Please feel free to call us on 01745 860 495, email us at info@jdsseo.co.uk or simply fill in our contact form for more information on how we can help you.